RE:MAKE Logo Redesign
We wanted to create a logo that was all things a logo should be - simple, versatile and brand appropriate. Brit+Co as a brand is loud, colorful and expressive. Most of our design elements for our Re:Make evoke that personality through the use of patterns. That being so, it's necessary for our logo to be versatile and able to be on many different colors and busy patterns.
We chose to use a modification of Brandon Grotesque Black. A geometric sans-serif type that ended up looking almost letterpressed once it was applied to various assets.